Soda concentrate. Reimagined.Coming 2027

MAKE WATERWEIRD.

Fruit-and-floral concentrate.
Stir into sparkling water.

Apply to taste

Four complete ODDFRÜT bottles floating among fruit and florals in a golden studio

GOOD TASTE.
ODD COMPANY.

Four flavour compositions.
One very odd idea.

Your taste buds have a soundtrack.Scroll for the unexpected ↓

Meet your new unusual

GOOD TASTE.
ODD PERSONALITIES.

Pick a mood.
We’ll bring the flavour.

01 / The tropical one.Meet Triple P

Triple P

Papaya · Pear · Passionfruit

02 / The northern one.Meet Northern Berry

Northern Berry

Saskatoon · Alaskan Berry · Blackcurrant

03 / The juicy one.Meet Peach Please

Peach Please

Peach · Guava · Passionfruit

04 / The floral one.Meet Purple Haze

Purple Haze

Hibiscus · Lychee · Lavender · Pear · Passionfruit

A little out of the ordinary

SPARKLING WATER.
A WHOLE NEW
FREQUENCY.

Sparkle.

Start with chilled sparkling water. Carbonate plain water before adding syrup.

Flavour.

Add your favourite ODDFRÜT concentrate. Final serving guidance is in development.

Stir. Sip. Repeat.

A gentle stir. A first sip. A very different kind of water.

Can I use water from my SodaStream?

ODDFRÜT is designed to mix with sparkling water, including water made with a SodaStream machine. Carbonate plain water first, pour it into a glass, then stir in ODDFRÜT. Follow your machine’s instructions.

ODDFRÜT is not affiliated with or endorsed by SodaStream.

Warning: may cross your senses

LESS RECIPE.
MORE REMIX.

A bright hit. A slow swell. A note that stays.
What if you could play with flavour?

Enter the flavour playground

Help shape the first pour

YOUR TASTE.
OUR NEXT NOTE.

Apply for a free ODDFRÜT taste-tester pack. Try the flavours, tell us what hits, and help us fine-tune what comes next.

Limited packs are planned ahead of our 2027 launch. Applying doesn’t guarantee a pack. We’ll confirm availability, eligible regions and any shipping costs before you accept. No purchase required.

Already sparkling? Perfect. ODDFRÜT is a concentrate you stir into carbonated water.

Apply to taste

First nameEmailCountryProvince / state / region

Your sparkling-water setup

Which flavours would you try? (optional)Triple PNorthern BerryPeach PleasePurple Haze

How often do you drink sparkling water? (optional)

How we use your information

Kaizen Strategic AI operates ODDFRÜT. We use your name, email and region to manage applications; optional flavour and drinking preferences help us plan the tester programme. Resend stores these details for us. Applying does not subscribe you to general Kaizen marketing.

We’ll ask for a shipping address only if a pack is offered. To access, correct or delete your application, contact info@kaizenstrategic.ai. We will review unselected applications after the tester programme and remove information no longer needed.